As 2024 draws to a close, Pacific Trade Invest (PTI) Europe is reflecting on the year, with a clear-sighted assessment of progress made, challenges faced and lessons learned. Jodie Stewart, PTI Europe Trade Commissioner, takes a sincere and strategic approach to fostering long-term success, bolstered by candid insights as to Pacific export growth in the European market.
Stewart says that 2024 has been marked by notable achievements, including new Pacific products reaching Europe and the United Kingdom. However, it has also yielded challenges that provide opportunities for reflection.
“Certainly, this year we have had some significant wins. We have seen businesses trade in Europe for the first time and others expand their reach considerably. I am so proud to have played even a small role in these export journeys. However, there have undoubtedly been disappointments too; ones that deliver lessons for us all, as they speak directly to the realities of business and export, Stewart says.
“Sometimes, it can be that a business is simply not able to meet the needs of an opportunity, whether it is consistent supply, communications capacity, or logistics. Other times, we have simply been not been able to pry open the right doors of opportunity wide enough, and as a Trade Commissioner, that is hard to sometimes not take personally. Whilst we have good buyer relationships in place in the European Union, we always want to go deeper with that. Other times, we must accept that the door does not exist. This may be the hardest realization of all but it is nonetheless an important one, as it allows the exporter to hone their focus on other markets.”
Regardless of hurdles, Stewart is steadfast in the conviction that trade development and community development are inextricable, and working with Pacific businesses to improve livelihoods through better trade is not a privilege to be taken lightly.
“As is well understood in the trade sector, every dollar generated from export has a substantial ripple effect to community impact. Beyond this, trade development also enhances business competitiveness, improves margins, and contributes to growth in jobs and inclusivity. Furthermore, countries that engage in trade generally foster strong communication and diplomatic relations, as commerce often serves as a vehicle for broader diplomatic ties.”
Stewart adds: “This is what really drives our work. The privilege of working with Pacific Islands businesses brings me immense pride. Daily, the entrepreneurial spirit of the Pacific is evident in the commitment, resilience, and capacity of businesses to manage the myriad challenges they face. As we look back on 2024, it is the relentless hard work of these businesses that deserves recognition above all else.”
Stewart says that looking ahead to 2025, PTI Europe plans to build upon the insights gained this year. While much work remains to be done to further tap into the lucrative markets of Europe and the United Kingdom, the gains far outweigh the challenges.
