Last month, PTI Australia hosted a successful series of Brand Foundations workshops for business professionals in Fiji. The full-day workshops were an interactive learning experience for selected participants to develop and strengthen the foundations of their brand.
Through a series of exercises, presentations, and take-home materials, participants gained deeper understandings of their own brand as well as the refinements, alignments and opportunities to better connect with target audiences.
The series of workshops were hosted by Good Form Media’s Matisse Walkden-Brown, who said that strong brand foundations are key to producing effective marketing, sales, communications, public relations, stakeholder relations and more.
“Brand Foundations are the ingredients that go into nearly everything your audience sees, from social posts to webpages. Getting those pieces right, makes everything so much easier in the long run.
“I am so grateful for the opportunity to work directly with these outstanding businesses in Fiji through the PTI Australia workshops. It was an incredibly fruitful few days, and it was so rewarding to see so many of the participants gain clarity on what they are trying to achieve with their brand and how to go about it,” Matisse said.
Participants commented they found the workshop “eye-opening”, “precise and informative”, “valuable” and “engaging”.
PTI Australia’s Officer in Charge, Jeremy Grennell, said that supporting Pacific professionals to develop the foundational necessities for business success, is core to PTI’s capacity-building efforts.
“PTI Australia seeks to support businesses to ready themselves for the Australian market, when and where we can. The Brand Foundations workshops are a great example of this work, and we are so pleased with the feedback we received.”
Alongside our face-to-face and digital workshops, PTI maintains a library of resources that business operators can access anytime, for free. The Blue Pacific Portal curated collection of learning materials is designed to support you on your business development journey.
On the Blue Pacific Portal, businesses can find business strategy tools, cashflow forecast templates, cost calculators and more. We encourage our clients, and all Pacific businesses, to take advantage of the great selection of resources and expertise that we provide.
To register for the Blue Pacific Portal, click here.
