The potential for Pacific Island growers to export cut flowers to global markets represents a remarkable opportunity for the region. The Blue Pacific's unique tropical flowers, some found only in specific island states, could introduce a fresh and tropical array of offerings to florists around the world.
The global cut flower market, currently valued at US$ 28.5 million, is experiencing rapid growth and is expected to reach a valuation of US$ 47.5 million by 2030, with a compound annual growth rate (CAGR) of 5.8 per cent. This expanding market offers the Blue Pacific a chance to leverage growth and create sustainable outcomes for communities across the region.
Tropical flowers, native to the world's tropical and subtropical regions, differ from traditional floral products like roses, chrysanthemums, and carnations. This category encompasses birds-of-paradise (Strelitzia sp), gingers (Alpinia sp), heliconias (Heliconia sp), anthuriums (Anthurium sp), and even some orchids. These flowers captivate consumers with their exotic and unusual appeal, boasting excellent market potential, especially in temperate countries such as New Zealand, where importers have shown interest in Pacific roses and Oriental lilies.
However, fresh flower exporters from the Pacific face a significant challenge: the tripling of air freight costs since 2019, following the global COVID-19 pandemic. The unprecedented surge in freight costs, coupled with capacity and labor shortages, has severely strained the export process. Moreover, disruptions in supply chains have complicated flower packaging and handling, leading to potential quality degradation during transit. These factors collectively render the preservation of freshness and quality during transportation a formidable task, thereby affecting the exporters' reputation and profitability.
Nonetheless, considerable hope and market potential remain for this emerging export sector from the Blue Pacific. The strong growth projections of the global cut flower market underscore the opportunities for Pacific Island growers to establish themselves as leading players in the industry. Possessing a diverse array of unique and exotic flowers native to the region, Pacific Island growers could distinguish themselves and carve out a niche market for their products.
As global demand for cut flowers continues to surge, the Blue Pacific has an opportunity to secure a foothold in this lucrative market. By focusing on quality, sustainable production, and compliance with biosecurity regulations, Pacific Island growers can capitalise on their geographical proximity to New Zealand and the increasing appetite for exotic flowers worldwide.
The potential for the cut flower industry in the Blue Pacific is immense. Through collaborative efforts from local authorities, growers, and exporters to develop market access pathways, invest in proper infrastructure, and adhere to quality standards, the Blue Pacific is poised to reap the benefits of this rapidly expanding market. Developing this industry can foster transformative change in the region, strengthening the economies of Pacific Island nations and creating new opportunities for their people.
Embracing the future of the cut flower industry, the Blue Pacific has the potential to thrive, establishing a vibrant and sustainable market that benefits local communities.
For more information for Pacific businesses looking to access the New Zealand market, please contact the Pacific Trade Invest NZ team here.
