The tourism sector is one of the world’s fastest growing industries and in the Pacific Islands it is recognised as an important driver of economic growth and employment opportunities.
In September 2017, PTI Australia worked in partnership with the Regional Cooperation and External Relations Department of New Caledonia to deliver digital tourism workshops in Noumea and Lifou.
PTI Australia’s Digital Tourism Workshops were developed to help upskill local tourism operators in their knowledge of digital marketing and provide practical steps to help local tourism operators create more bookings and improve their profitability, including supporting the building of booking-capable websites so tourism operators have an online presence and a platform to interact directly with consumers and to process payments.
The workshop was well received, especially by participants with little experience of digital platforms and who used printed collateral and word of mouth to generate awareness of their product offering.
“The workshop was very useful. We don’t have a website, I learned the importance of having a digital presence and how it can help generate sales. I would recommend the workshops to tourism operators in the Pacific, it is very valuable and will help increase your knowledge” said Yvette Geihaze, New Caledonia, tourism operator.
