As Pacific Trade Invest (PTI) China reflects on a year of sustained engagement and tangible outcomes in 2025, we continue to play a pivotal role in strengthening trade and investment connections between the Pacific Islands and China.
Building on the momentum of previous years, PTI China’s work throughout 2025 has been firmly grounded in practical market-access support, targeted trade and investment facilitation, and a growing emphasis on sustainability and long-term economic resilience across the region.
Over the last 12 months, we supported Pacific exporters to navigate regulatory frameworks, market-access requirements and compliance processes, with a particular focus on China’s import regulations.
This included hands-on assistance to fisheries exporters to complete the registration and filing procedures through the China Import Food Enterprises Registration (CIFER) of the General Administration of Customs of the People’s Republic of China (GACC), paving the way for them to establish efficient trade channels with China. We also provided advisory services to government departments, industry bodies and individual enterprises across the Pacific, ensuring exporters were better equipped to engage with Chinese buyers and logistics partners.
This year, PTI China delivered 188 tailored export related services to 82 Pacific businesses, contributing to 14 export deals valued at A$4.58 million and reinforcing our role as a trusted trade-facilitation partner.
Trade promotion remained a central pillar of our 2025 efforts. Participation in major trade exhibitions, including HOTELEX 2025 in Shanghai and COSMOPROF HONG KONG ASIA 2025 in Hong Kong, gave Pacific businesses valuable exposure to international buyers, distributors and media. At HOTELEX, we worked closely with coffee and cocoa exporters from Papua New Guinea and Solomon Islands, supporting business matchmaking and engagement to deliver tangible commercial outcomes.
The success of these efforts was further reflected in the achievements of skincare brand Nama Fiji. The business secured an agent and significant media exposure following its participation at COSMOPROF. This highlighted the growing global appeal of Pacific-made products when supported by targeted market entry strategies.
Beyond trade shows, PTI China continued to facilitate direct engagement by supporting business visits, buyer connections and sample exchanges. These efforts helped Pacific enterprises build trust with potential partners, advance negotiations and better understand market expectations in China.
On the investment front, 2025 marked an important step forward in strengthening project visibility and investor readiness. The launch and rollout of PTI China’s Digital Project Profile Platform gave Pacific businesses a professional, structured way to showcase projects to Chinese investors. The platform was positively received by agencies such as the Business Trade and Investment Board of the Cook Islands, Investment Fiji, and the Vanuatu Foreign Investment Promotion Agency. It is now being used to support investment promotion activities online and at key events. Alongside this, PTI China continued to engage with investors and stakeholders on opportunities in sectors such as renewable energy, sustainable agriculture and low-carbon development.
In 2025, investment promotion focused on a wide range of priority sectors aligned with Pacific development needs. In addition to ongoing work in renewable energy and sustainable agriculture, we used platforms such as the Shanghai International Carbon Expo 2025, to advance carbon and low-emissions initiatives within a broader investment context. Another of these platforms included leading and managing the Solomon Islands Seaweed Carbon Sink Development Pilot Project. Through these platforms, we facilitated investment discussions, shared project insights and strengthened links between Pacific stakeholders and Chinese partners, while continuing to maintain a diversified investment pipeline across multiple sectors.
PTI China delivered 131 tailored investment related services to 45 Pacific businesses, attracting 4 investment deals valued at A$5.14 million.
Looking ahead to 2026, we are well positioned to build on the foundations laid in 2025. We will continue to support Pacific participation in major trade and investment events, including:
- HOTELEX Shanghai 2026.
- China International Supply Chain Expo Beijing 2026.
- 21st China International Small and Medium Enterprises Fair (CISMEF) Guangzhou 2026.
- Shanghai International Carbon Expo 2026.
- COSMOPROF HONG KONG ASIA 2026.
- Belt and Road Summit 2026.
For more information, contact us at info@pacifictradeinvest.org.cn
