PTI Europe’s Trade Commissioner, Jodie Stewart, recently had the opportunity to witness first-hand the ongoing efforts of Papua New Guinean (PNG) specialty coffee exporters at the World of Coffee event in Athens. The gathering served as a powerful reminder of the numerous challenges these hardworking entrepreneurs face, from the relentless complexities of running a business, to the unique obstacles that Pacific businesses contend with, such as the significant physical demands placed on PNG coffee farmers.

Stewart has long championed the importance of well-structured supply chains for businesses in the Pacific; a theme that was reinforced during her time in Athens.

“With every stage of a supply chain representing a distinct industry, each with its specific expertise, leveraging this combined knowledge greatly improves coordination, market insights, and decision-making,” she said.

The journey from farmer to retailer for Pacific Islands products is filled with opportunities for growth and understanding. While it might seem appealing for some businesses to shorten the chain, Stewart emphasised the importance of each step: “Every link is vital, from those handling logistics and paperwork, to those fostering crucial relationships with retailers.”

Stewart acknowledged that the dedication continues even after a product is market ready.

“Engaging effectively in foreign markets often involves a deep understanding of the local context, highlighting the necessity of a well-orchestrated supply chain,” she shared.

Stewart suggested it’s a misconception among Pacific businesses that omitting supply chain elements might be cost-effective.

“Perceived margin savings will generally be diluted by unforeseen expenses. Conversely, a streamlined supply chain can realise cost benefits through bulk buying, consolidated shipping and efficient transportation.”

Beyond just cost benefits, a robust supply chain provides Pacific exporters with the opportunity to reach a broader customer base and explore new markets. Stewart sees this as an exciting potential.

“Entering new markets can notably amplify a brand’s presence and bolster its competitive stance,” Stewart observed.

To gauge their supply chain management’s success, Pacific businesses can adopt a dual approach.

“First, determine if clients are pleased with the product’s quality, volume and service. Next, ascertain whether the business itself is satisfied with the operations, cost-effectiveness, and profitability. Positive feedback on both fronts indicates a business heading towards success,” suggested Stewart.

A robust value chain plays a pivotal role in a business’s competitive positioning. Under Stewart’s guidance, PTI Europe is eager to foster ties with trustworthy supply chain collaborators.

Reflecting on the World of Coffee event, Stewart praised the pivotal role of supply chains.

“The invaluable contributions of good supply chain partners in navigating global business intricacies deserve acknowledgment and is the way we get our beautiful Pacific products in the hands of consumers around the world,” Stewart pointed out.

The insights gained from the Athens event fortify Stewart’s unwavering dedication to bolster Pacific businesses. Her strong belief in a cohesive, well-structured supply chain accentuates its crucial role in empowering Pacific businesses to flourish in the international arena.

For more information regarding Pacific exports to the European market, reach out to our team here.