NZ Market Insights - Spices - A4 Report

Spices such as ginger, turmeric, black pepper, and chilli pepper are witnessing growing demand in New Zealand , driven by their dual roles as flavour enhancers and functional foods. Over the last four years, the demand for these spices has seen a steady increase of 20% overall. Spices in functional drinks, immunity-boosting shots, and ready-to-use blends have surged, especially following the COVID-19 pandemic, as consumers increasingly prioritise health benefits alongside taste.