The power of marketing 

Pacific Trade Invest has assisted Kiribati based KiriCraft Central Pacific in marketing their recreational power catamarans in Australia and New Zealand. The business is providing jobs for I-Kiribati, and in just two years the business secured more than AUD$1.78 million in sales.

Ex-pat Australian, Michael Savins, established KiriCraft after leaving Australia. Based in Tarawa, Kiricraft targets the Australian and New Zealand markets. With a finished retail price of AUD$400,000, KiriCraft’s 11-metre power catamarans compete favourably with local and other importers in both markets because of its preferential duty free entry.

Pacific Trade Invest assisted KiriCraft in developing an in-depth marketing plan and securing distribution agents for entry into the Australian market. Pacific Trade Invest is currently funding a modest campaign to secure more Australian distributors and brokers.

“The expert advise, contacts and marketing we’ve received from Pacific Trade Invest has been crucial in helping us secure our distribution channels in the Australian market,” said Mr Savins.

To date, KiriCraft has made more than AUD$1.78 million worth of sales into the Australian market. The company has also provided full-time employment for 18 I-Kiribati who are trained in boatbuilding by three fully qualified Australian tradespersons.

Pacific Trade Invest continues to provide assistance to KiriCraft.