An innovative all-natural skincare product range produced from the superfood of the sea, from the lagoons of the Blue Pacific is now available at Farmers stores throughout New Zealand.
Nama Fiji is the premium skincare brand of Essence Group Fiji.
Nama (Caulerpa racemosa) is a unique aquaculture commodity (a species of sea grape) that grows wild in the pristine blue lagoon waters of the remote Yasawa Islands region of Fiji.
Nama Fiji was founded by Debra Sadranu, who first came to Fiji in the 1990s and established a Spa School and Senikai Spas, a chain of spas in luxury hotels and resorts.
Through a partnership with James Cook University in Australia, she also verified that nama, a long-time local Fijian delicacy, also has beneficial properties for the skin due to its high concentration of minerals and vitamins when compared to other types of seaweed. Nama has earned the name ‘longevity seaweed’ because of this.
The Nama Fiji skincare product range caters to women aged 30 years and over.
Nama is harvested in the tropical lagoons of the Fiji archipelago, by women. Naturally, Essence Fiji has a focus on sustainable harvesting efforts that positively impact the livelihood of Fijian women and their families. Indeed for most of the Fijian nama harvesters, this is their sole source of income; and so plays a vital role in the social cohesion of their communities.
Nama regenerates rapidly (within three weeks) and harvesting it does not negatively impact the ecosystem.
Essence Group Managing Director Debra Sadranu says the partnership with Farmers is a positive opportunity. “We are excited to showcase our Fiji Made premium skincare brand to the New Zealand market and our agent Nama Spa New Zealand is busy with merchandising preparation to stock Farmers department stores ready for customers to purchase directly from them.”
Farmers New Zealand representative Kylie Pistorius expresses support for the partnership which is an exciting opportunity reinforcing positive collaboration between the renowned New Zealand retail chain and Essence Group Fiji. “We are thrilled to announce the launch of the Nama Fiji Skincare range to 23 key Farmers stores nationwide. The Natural Skincare category continues to go from strength to strength and the unique ingredients and sustainable harvesting programme in Nama Fiji that supports the local Fijian Island community generates a really powerful story. We are delighted to be bringing the Nama Fiji range to our NZ customers”.
Essence Fiji is supported in its export efforts by Pacific Trade Invest NZ, an agency of Pacific Islands Forum Secretariat (PIFS) funded by New Zealand’s Ministry of Foreign Affairs and Trade (MFAT).
Glynis Miller, PTI Trade Commissioner in NZ said "Farmers is a highly competitive retail chain. They have been around for over four decades and have a strong brand across Aotearoa. For a luxury range to land a presence in not only one but many stores across the country is commendable".
Farmers will be launching a “Win a Holiday to Fiji” campaign in December for the Christmas festive season with the support of sponsors; Fiji Airways, Matamanoa Island Resort, Natabe Retreat and South Sea Cruises.