Tonga Captures the Attention of Australian Beauty Professionals

Oct 04 2018

Island Rose Dream captured the attention of Australia’s beauty industry with their natural and innovative products at PTI Australia’s Pacific Showcase at the Beauty Expo Australia, held at the end of August.

Handed down through Tongan generations from mother to daughter, loto Tonga (coconut oil) has been part of the life of founder of Island Rose Dreams, Rose Akauola-Fine, since she was born. Experiencing firsthand the benefits of Tongan coconut oil and seeing a gap in the market for Tongan beauty products, Rose launched Island Rose Dream.

A labour of love the coconut-based beauty products are handmade using traditional methods in the rural villages of Kanokupolu and Lapha in Tonga. Employment opportunities in Tonga’s rural villages are very limited and travelling to the city for work is not an option for most. Rose saw an opportunity for Island Rose Dream to create a source of income for the community in the villages utilising their skills and Rose’s product research. The feedback she has received especially on her coconut body scrubs has been really positive. It is Rose’s dream to build demand internationally to create ongoing income for rural villages and put Tonga Coconut Oil beauty products on the international map.

Beauty Expo Australia held in Sydney is Australia’s definitive trade event for beauty professionals. Jeremy Grennell, General Manager – Exports, PTI Australia, said it was a great opportunity for Island Rose Dream to connect with international buyers and to get direct feedback from the market.

“It was great to see the level of interest in beauty products from the Pacific Islands. The natural ingredients used and story behind the products are real points of difference.”

Rosie Akauola-Fine said it was a great opportunity and the response has been really positive.

“Being part of PTI Australia’s Pacific Showcase was an amazing opportunity. It’s allowed us to get valuable feedback and leads from the industry that have resulted in export sales. Being part of the show has also helped raise awareness of our brand Island Rose Dream and what we stand for; it’s given us a platform to tell our story and our point of difference.”

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